How to sell on Kaspi.kz: listing, price, delivery and reviews

How to sell on Kaspi.kz as a local or foreign seller: a listing in Russian and Kazakh, price and delivery as buyers see them, stock, questions, reviews and a weekly routine.

For many shoppers in Kazakhstan, Kaspi.kz is their bank, their payments and their shop in one app. For a seller that means one thing: buyers compare you with other sellers right on the product page, by price, delivery time and reviews. Big words in the description barely help there. A tidy listing, an honest price, real stock and quick answers do. Here is what to do step by step, whether you run a local shop or a brand from abroad, and how to keep the store in shape every week.

Before you start: who can sell and where the rules live

Kaspi works with sellers registered in Kazakhstan: sole proprietors and companies. If your business is based abroad, check the current requirements in Kaspi's seller help before anything else; the usual routes are registering a local entity or selling through a local partner or distributor. Before you upload the first product, read the parts of the seller cabinet's help that affect money and time: the commission for your category, delivery options and costs, order confirmation deadlines, photo and document requirements. They change, so trust the help pages, not retellings in chats, videos and articles, this one included.

Find the product in the catalogue before creating a listing

On Kaspi the same model is usually sold by several stores from one product page, each adding its own offer with a price and delivery. So search the catalogue first. If your product is there, attach your offer to the existing page instead of creating a duplicate. If it isn't, create a new listing. It goes through a check, so fill it in completely from the start. How matching and moderation work in your category is described in the seller help.

Title, photos and attributes

• Title: the words people search with — product type, brand, model, key attribute. No “best”, “hit” or “sale”: discounts and promotions are set with the marketplace's tools, not in the text.
• Photos: the real product — the whole item, details, size next to something familiar, what's in the box. Check the rules for background, format and number of images in the help, or the listing may be sent back.
• Attributes: every field the category offers. Filters run on them: if the colour or volume is missing, buyers who filter by colour or volume won't see you.
• Consistency: every number in the listing matches what's in the box — size, weight, contents, country of origin, warranty.

A description in Russian and Kazakh

Kaspi is used in two languages, and a buyer reading in Kazakh should understand the product as quickly as one reading in Russian. If the listing has fields for both, fill in both. Unchecked machine translation is risky: a wrong word in a size, a material or an instruction turns into an extra question, a return or a bad review. If you sell from abroad, this is the part most worth handing to a native speaker.

• First sentence: what it is and who it's for.
• Then the facts: material, dimensions, compatibility, care, what's included.
• Then answers to frequent questions: how to choose the size, what it fits, what the warranty covers.
• Have a native speaker proofread the Kazakh text at least once, then reuse it as the template for the whole category.

Price, delivery and stock: what the buyer sees

On the product page the buyer sees offers from different sellers: the price, the delivery method and time, the store's rating and reviews. Price isn't the only thing that decides; clear, fast delivery and good reviews count too. Delivery options depend on the city and your store settings: delivery through Kaspi, your own delivery or pickup. What's available to you and what it costs is in the cabinet.

• Price from your costs, not from the seller next to you. The formula: price − marketplace commission − delivery − packaging − purchase cost = what you keep per sale. Say the price is 15,000 ₸: plug in your category's commission from the cabinet and your own costs, and see what's left before you cut another 500 ₸.
• Stock: only what you really have. An order for something out of stock ends in a cancellation and a disappointed buyer.
• With many products, check the help for updating prices and stock by file or automatically.
• Accept orders quickly: the marketplace has confirmation deadlines. Learn them in advance and agree who handles orders at weekends.

Buyer questions: an answer that works twice

Buyers ask nearly the same things: will the size fit, does it work with their model, when will it arrive, is there a warranty. Answer quickly and specifically through the channels you have. And move every repeated question into the description: an answer in the listing works for every future buyer. The shape of a good answer:

• A direct answer in the first sentence: “Yes, it fits models A and B.”
• One useful detail: how to check the size or model yourself.
• The next step: which option to choose or what to do if it doesn't fit.
• No promises the store can't keep.

Reviews: earn them, read them, fix the cause

Reviews of the product and the store are visible to everyone comparing sellers. A good review starts long before you ask for one: intact packaging, a product that looks like the photo, delivery on the promised day. Don't offer discounts or gifts for a rating, and don't write reviews yourself or through friends: it breaks the marketplace's rules and costs you trust, just as it would on Amazon or Google.

Every bad review is a reason to find the cause: the product, the packaging, the timing, an inaccurate description. If you reply publicly, do it calmly and to the point, without arguing and without the buyer's personal details. Our journal has a separate article with ten reply templates for typical complaints.

A weekly routine for a Kaspi seller

• Every day: accept and pack orders, answer questions, read new reviews.
• Monday: check stock against the warehouse, and prices against your costs and other sellers' offers on your product pages.
• Wednesday: improve one listing — add an attribute, a photo or an answer to a frequent question.
• Friday: go through the week's cancellations and returns and write down the reason for each.
• Once a month: reread the seller help — terms, commissions and requirements get updated.

How VIT TEAM does it

In the Marketplaces factory this is the marketplace manager's job: titles and descriptions for listings, replies to questions and reviews. The language follows the business's country, so for Kaspi buyers the texts come in Kazakh and Russian. The manager keeps every listing in a personal notebook so titles and attributes don't drift apart, and checks the work against its own checklist before you see it. Nothing is published under the store's name without your approval, and a rejection with a reason becomes a lesson the manager remembers. The designer joins in for photos.

You can hire the marketplace manager for a 24-hour shift for $39 or for a month for $299, or take the whole team as a package from $59 a month. You can try it free for 7 days.